We are FURE
We are FURE
Entrepreneurial Capital For The
E-Commerce ECOSYSTEM
We are FURE
Entrepreneurial Capital
For The E-Commerce
ECOSYSTEM
Join us to unlock the potential of your entrepreneurial journey.
Join us to unlock
the potential of your
entrepreneurial journey.
We just love E-Commerce
And entrepreneurs
We just love
E-Commerce And entrepreneurs
Filling the Void:
Filling the Void:
At FURE Capital, we merge our extensive e-commerce expertise with exclusive investment opportunities, driving sustainable growth for visionary entrepreneurs.
At FURE Capital, we merge our extensive e-commerce expertise with exclusive investment opportunities, driving sustainable growth for visionary entrepreneurs.
Investors
deal-by-deal structure
aligned interests: skin in the game
evergreen approach
cost-efficient
privileged access
opportunity driven
Entrepreneurs
unrivalled e-com expertise
trusted partnership
longterm perspective
value-add network
proven track record
eye-level coaching
WHY CHOOSE FURE CAPITAL FOR YOUR INVESTMENTS?
WHY CHOOSE FURE CAPITAL FOR YOUR INVESTMENTS?
PROPRIETARY ACCESS
These mostly bootstrapped, Entrepreneur-run businesses are or were NOT suitable for VC oder PE funding
PROPRIETARY ACCESS
These mostly bootstrapped, Entrepreneur-run businesses are or were NOT suitable for VC oder PE funding
PROPRIETARY ACCESS
These mostly bootstrapped, Entrepreneur-run businesses are or were NOT suitable for VC oder PE funding
EXPERTISE & TRUST
Entrepreneurs are looking for eye-level partners who deeply understand E-Commerce and can fund special situations (secondary), the next growths step or simply a cap table clean up
EXPERTISE & TRUST
Entrepreneurs are looking for eye-level partners who deeply understand E-Commerce and can fund special situations (secondary), the next growths step or simply a cap table clean up
EXPERTISE & TRUST
Entrepreneurs are looking for eye-level partners who deeply understand E-Commerce and can fund special situations (secondary), the next growths step or simply a cap table clean up
Long term trend
The Future Retail opportunity encompasses specialized shops and vertical brands, as well as deep commerce players or E-Commerce-as-a-service provider, last mile logistics, saas for the retail industry etc.
Long term trend
The Future Retail opportunity encompasses specialized shops and vertical brands, as well as deep commerce players or E-Commerce-as-a-service provider, last mile logistics, saas for the retail industry etc.
Long term trend
The Future Retail opportunity encompasses specialized shops and vertical brands, as well as deep commerce players or E-Commerce-as-a-service provider, last mile logistics, saas for the retail industry etc.
Hidden Champions
Many beautifully growing and profitable businesses are already in place (20-30% CAGR) and are open for a new investment approach
Hidden Champions
Many beautifully growing and profitable businesses are already in place (20-30% CAGR) and are open for a new investment approach
Hidden Champions
Many beautifully growing and profitable businesses are already in place (20-30% CAGR) and are open for a new investment approach
Our Formula for Sustainable E-Commerce Success
Our Formula for Sustainable E-Commerce Success
FURE stands for sustainable entrepreneurship, deep customer relationships, and genuine entrepreneurial value.
FURE stands for sustainable entrepreneurship, deep customer relationships, and genuine entrepreneurial value.
01
DeepCommerce First – Building Genuine Customer Relationships
Why?
Strong customer engagement via social media, WhatsApp, or user-generated content drives exceptional loyalty and creates high barriers to entry for competitors.
Results:
Sustainable competitive advantages and long-term profitable growth.
01
DeepCommerce First – Building Genuine Customer Relationships
Why?
Strong customer engagement via social media, WhatsApp, or user-generated content drives exceptional loyalty and creates high barriers to entry for competitors.
Results:
Sustainable competitive advantages and long-term profitable growth.
DeepCommerce First – Building Genuine Customer Relationships
Why?
Strong customer engagement via social media, WhatsApp, or user-generated content drives exceptional loyalty and creates high barriers to entry for competitors.
Results:
Sustainable competitive advantages and long-term profitable growth.
02
Entrepreneurs, Not Just Investors – True Partnership
Why?
Long-term success requires true entrepreneurial alignment, trust, and strategic cooperation.
Results:
A strong strategic and operational foundation for long-term growth without short-term exit pressures.
02
Entrepreneurs, Not Just Investors – True Partnership
Why?
Long-term success requires true entrepreneurial alignment, trust, and strategic cooperation.
Results:
A strong strategic and operational foundation for long-term growth without short-term exit pressures.
Entrepreneurs, Not Just Investors – True Partnership
Why?
Long-term success requires true entrepreneurial alignment, trust, and strategic cooperation.
Results:
A strong strategic and operational foundation for long-term growth without short-term exit pressures.
03
No Exit Pressure – Sustainable Growth Over Short-Term Gains
Why?
Exit pressure often leads to suboptimal decisions. Real and lasting value emerges from patience and strategic foresight.
Results:
Companies can invest sustainably, make bold decisions, and evolve organically. Together with founders, we define the ideal timing and method of exit - entirely free from external pressure and to everyone's benefit.
03
No Exit Pressure – Sustainable Growth Over Short-Term Gains
Why?
Exit pressure often leads to suboptimal decisions. Real and lasting value emerges from patience and strategic foresight.
Results:
Companies can invest sustainably, make bold decisions, and evolve organically. Together with founders, we define the ideal timing and method of exit - entirely free from external pressure and to everyone's benefit.
No Exit Pressure – Sustainable Growth Over Short-Term Gains
Why?
Exit pressure often leads to suboptimal decisions. Real and lasting value emerges from patience and strategic foresight.
Results:
Companies can invest sustainably, make bold decisions, and evolve organically. Together with founders, we define the ideal timing and method of exit - entirely free from external pressure and to everyone's benefit.
04
Proprietary Deal Access
Why?
Having built a strong network via our K5 Platform among the German and European E-Commerce landscape gives us proprietary access to true Hidden Champions.
Results:
We begin by immersing ourselves in your story, vision, and goals. Through thoughtful conversations and collaborative brainstorming, we uncover the unique elements that make you stand out. This step focuses on understanding your audience, defining and crafting a strategic plan tailored to your personal or professional brand.
04
Proprietary Deal Access
Why?
Having built a strong network via our K5 Platform among the German and European E-Commerce landscape gives us proprietary access to true Hidden Champions.
Results:
We begin by immersing ourselves in your story, vision, and goals. Through thoughtful conversations and collaborative brainstorming, we uncover the unique elements that make you stand out. This step focuses on understanding your audience, defining and crafting a strategic plan tailored to your personal or professional brand.
Proprietary Deal Access
Why?
Having built a strong network via our K5 Platform among the German and European E-Commerce landscape gives us proprietary access to true Hidden Champions.
Results:
We begin by immersing ourselves in your story, vision, and goals. Through thoughtful conversations and collaborative brainstorming, we uncover the unique elements that make you stand out. This step focuses on understanding your audience, defining and crafting a strategic plan tailored to your personal or professional brand.
Fure Core
Fure Core
Expertise and leadership
in e-commerce investment.
Expertise and leadership
in e-commerce investment.
As a longterm E- Commerce entrepreneur Sven has co-founded and built companies like zooplus and shirtinator from scratch. Since 2014 he joined forces with Jochen Krisch and is spearheading the ramp-up of the leading E Commerce network K5.
He also initiated the first public global E-Commerce investment fund GLORE for private investors where he acts as an advisor today. Sven likes to share his +20 years of entrepreneurial experience as an investor, non-executive board member and loves to interview the movers and shakers of future retail in his podcast CHEFTREFF.
As a longterm E- Commerce entrepreneur Sven has co-founded and built companies like zooplus and shirtinator from scratch. Since 2014 he joined forces with Jochen Krisch and is spearheading the ramp-up of the leading E Commerce network K5.
He also initiated the first public global E-Commerce investment fund GLORE for private investors where he acts as an advisor today. Sven likes to share his +20 years of entrepreneurial experience as an investor, non-executive board member and loves to interview the movers and shakers of future retail in his podcast CHEFTREFF.
As a longterm E- Commerce entrepreneur Sven has co-founded and built companies like zooplus and shirtinator from scratch. Since 2014 he joined forces with Jochen Krisch and is spearheading the ramp-up of the leading E Commerce network K5.
He also initiated the first public global E-Commerce investment fund GLORE for private investors where he acts as an advisor today. Sven likes to share his +20 years of entrepreneurial experience as an investor, non-executive board member and loves to interview the movers and shakers of future retail in his podcast CHEFTREFF.
Is one of the leading industry experts on E-Commerce and future retail in the DACH region. He is editor-in-chief of the blog Exciting Commerce and founder of the K5 Future Retail Conference.
Together with Sven Rittau he initiated in 2015 the first global online retail fund GLORE where he acts as an advisor today. His daily insights as well as his weekly podcast EXCHANGES are a must read and hear for everyone involved in the digital retail space.
Is one of the leading industry experts on E-Commerce and future retail in the DACH region. He is editor-in-chief of the blog Exciting Commerce and founder of the K5 Future Retail Conference.
Together with Sven Rittau he initiated in 2015 the first global online retail fund GLORE where he acts as an advisor today. His daily insights as well as his weekly podcast EXCHANGES are a must read and hear for everyone involved in the digital retail space.
Is one of the leading industry experts on E-Commerce and future retail in the DACH region. He is editor-in-chief of the blog Exciting Commerce and founder of the K5 Future Retail Conference.
Together with Sven Rittau he initiated in 2015 the first global online retail fund GLORE where he acts as an advisor today. His daily insights as well as his weekly podcast EXCHANGES are a must read and hear for everyone involved in the digital retail space.
Our Team
Meet the entrepreneurs and
investors of FURE Capital
Markus Dickhardt
Co-Founder Roadsurfer
Markus Dickhardt
Co-Founder Roadsurfer
Markus Dickhardt
Co-Founder Roadsurfer
Christoph Hertz
Co-Founder Visunext
Christoph Hertz
Co-Founder Visunext
Christoph Hertz
Co-Founder Visunext
Roberto Aufiero
Founder & CEO BTSN Store
Roberto Aufiero
Founder & CEO BTSN Store
Roberto Aufiero
Founder & CEO BTSN Store
Andrea Skersies
Ex-CMO zooplus
Andrea Skersies
Ex-CMO zooplus
Andrea Skersies
Ex-CMO zooplus
Sebastian Hamann
Founder & Co-CEO shopware
Sebastian Hamann
Founder & Co-CEO shopware
Sebastian Hamann
Founder & Co-CEO shopware
Stefan Hamann
Founder & Co-CEO shopware
Stefan Hamann
Founder & Co-CEO shopware
Stefan Hamann
Founder & Co-CEO shopware
Markus Dickhardt
Co-Founder Roadsurfer
Christoph Hertz
Co-Founder Visunext
Roberto Aufiero
Founder & CEO BTSN Store
Andrea Skersies
Ex-CMO zooplus
Sebastian Hamann
Founder & Co-CEO shopware
Stefan Hamann
Founder & Co-CEO shopware
Our Successful Investments
Our Successful Investments
Explore our impactful e-commerce ventures and their achievements.
Explore our impactful e-commerce ventures and their achievements.
Insights Into Our Impactful Investments
Insights Into Our Impactful Investments
Discover how we partner with bold founders to transform ambitious ideas into leading e-commerce brands. Each case highlights our hands-on approach, strategic support, and the tangible results achieved across diverse industries.