Miss Pompadour

Area of Expertise:

Retailer

Home & Living

Achieved Results:

Invest. Volume 1,7 Mio.

Current Performance 3x

A fast-growing D2C brand in DIY, Miss Pompadour drives loyalty through expert advice and authentic customer engagement.

Context

Starting Point

Miss Pompadour impressed us right from the beginning with its strong founding team, a rapidly growing market (DIY & Interior Design), and a unique DeepCommerce approach:

Authentic customer relationships nurtured via WhatsApp & social media, combined with deep product and market expertise, resulting in exceptional customer loyalty and significant barriers to market entry.

Methods

Our Approach

Together with the founders, we strategically developed the company, laying the foundations necessary for successful scaling. Unlike traditional VC or Private Equity firms, we acted as long-term entrepreneurial partners, providing strategic guidance focused explicitly on sustainable growth - without predefined exit timelines.

Results

Doubled business volume within three years (2022-2024)

Significant professionalization and scaling of internal structures

Successfully completed another seven-figure financing round with a strategic partner

Established a sustainable strategic foundation for continued growth

Conclusion

Why it works?

Miss Pompadour exemplifies the FURE Approach:

Miss Pompadour exemplifies the FURE Approach:

Miss Pompadour exemplifies the FURE Approach:

Deep customer loyalty, long-term entrepreneurial partnership, and strategic development beyond traditional investor paradigms. Its success clearly illustrates that sustainable growth ultimately generates superior value.

With FURE Capital, we found a partner who truly understands entrepreneurship no pressure, just genuine support and strategic guidance that enabled us to grow sustainably.

Erik Reintjes

Co-Founder of Miss Pompadour

With FURE Capital, we found a partner who truly understands entrepreneurship no pressure, just genuine support and strategic guidance that enabled us to grow sustainably.

Erik Reintjes

Co-Founder of Miss Pompadour

With FURE Capital, we found a partner who truly understands entrepreneurship no pressure, just genuine support and strategic guidance that enabled us to grow sustainably.

Erik Reintjes

Co-Founder of Miss Pompadour